This was the very first LIMITED EDITION STEIFF BEAR sold by the famous London toy store, Hamleys in 1980 and was very much a 'toe-in-the-water' promotion. Only 2000 were issued (he is # 850), so he is a very collectible little bear. He has mohair fur, 'press-in' voice and measures 25cms fully upright. Of course, he has the Steiff ear button (with tag label carrying Limited Edition No.) Steiff paper label attached to foot and Hamleys own label. In MINT CONDITION.