Oxfam Bookshop Beverley
Consumer Behaviour: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behaviour. The authors believe that knowledge of the factors that influence consumer behaviour can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Crease to back cover and slight scuff marks to edges. CD included in front cover.
See Oxfam website for delivery information