£12.99 For Sale

Consumer behavior

This advert is located in and around Beverley, East Yorkshire

Advert Description

Oxfam Bookshop Beverley

Consumer Behaviour: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behaviour. The authors believe that knowledge of the factors that influence consumer behaviour can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Crease to back cover and slight scuff marks to edges. CD included in front cover.

See Oxfam website for delivery information

Additional Information

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