Press Release

Date: 1 December 2014


British Classifieds Site Preloved Rebrands After Sixteen Years is the second largest classified ad site in the UK, reaching a massive total of 5 million registered members in early 2014. In 2013, the site had over £1.3 billion worth of items listed on site, and Preloved expects to exceed this figure considerably at the close of 2014.

There are over 700,000 items available at any time on the site, with around 5 million unique visitors every month. Preloved has always been thought of as the home of second hand classifieds, but Preloved feel they are more than that - they feel the site thrives off a strong community foundation. With the simple ad creation process, and with both the seller and buyer having to register with the site before they can communicate about items for sale, Preloved is a place where people feel safe and free to explore and connect.

preloved re-skin

So what's new about Preloved? As well as a new and improved brand and site re-skin, the site has also formulated a brand new mission.

"To be the most trusted local marketplace community for both buyers and sellers"

Preloved is a leading marketplace for pets, goods, services, motors and property - but that it just one string to the Preloved bow. There is a thriving community that gets involved in competitions, interview and events. The site also builds upon engaging social initiatives which encourages the knowledge share of upcycling, freecycling, environmental concerns and pet care, as well as the celebration of national days including Preloved's very own annual National Secondhand Day.

preloved logo

And that leads us to the re-brand itself. Preloved's talented designers and developers have taken the new mission and surrounding concepts and re-created the Preloved brand logo. With emphasis on the importance of the Preloved community and trust, the new logo incorporates a speech bubble, with the iconic heart symbolising the site's enduring love for all things pre-loved.

The style of the site has also been updated to reflect the new and improved logo, without compromising the current functionality of the site. This is just the start of a new journey for Preloved. A spokesman for Preloved said:

"The new branding and style is not just a change of symbol, it's a symbol of change...We will be rolling out updates in quick succession to make the site even easier to use".

Acquired by The Hut Group in March 2014, Preloved has now been successfully integrated into The Hut Group platform. This will allow Preloved to use The Hut Platform's advancements in cutting edge recommendations, automatic product search to deliver personalised online experiences across mobile, tablet and desktop.

To celebrate this pivotal change in the Preloved design, the site is offering half price full membership on Tuesday 2nd December.


For further information, please contact us via email

Notes to Editors

Preloved is the UK's most passionate buying and selling site. Started in 1998, Preloved has grown to become the UK's leading second hand website with hundreds of thousands of adverts in over 500 categories. Each month the site attracts over 5 million unique visitors. As a community-based advertising site it has over 2 million active members. Preloved is ranked amongst the top 500 most visited sites in the UK. 

For buying or selling second hand, Preloved is the UK's destination website. Preloved also has the largest amount of pets, horses and livestock advert listings in the UK. It also recently launched a fee-free property service to disrupt the property market to deliver value for users.

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