Press Release

Date: 16 March 2015


Preloved Makes a Key Partnership to Increase Buyer and Seller Opportunities is a leading UK consumer marketplace sitting under The Hut Group, a fast growing eCommerce business with a platform supporting multiple retail websites. The community driven advertising site is proud to announce a new partnership with leading UK multimedia publisher, Trinity Mirror. By playing on the strengths of the two successful companies, this collaboration will bring increased selling success for advertisers within a local and trusted online community.

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As a result of this new partnership, Trinity Mirror have acquired brand new white-label sites with improved functionality across their classified advert pages, leading to a better user experience for both buyers and sellers.

In addition to this, with the importation of Preloved adverts onto the various Trinity Mirror online publications, users will now enjoy a wider choice of high quality adverts in their local area.

"The Hut Group/Preloved team have offered an extremely consultative approach throughout the development of our partnership, the result is a partnership that offers improvements to both digital assets. The technical approach and execution was extremely professional and slick with regular feedback through fortnightly showcases. This regular detailed insight has allowed us to fine tune our platforms as they have developed to suit the needs of our business. We have found the whole experience extremely professional and it has been a pleasure dealing with the team."  - Tom Harte - Trinity Mirror Digital Commercial Director

With a total of 700K people expected to visit the “Buy Sell” sections across 31 local Trinity Mirror publications every month, Preloved sellers will experience increased exposure to their adverts, which will lead to more interested buyers, and better opportunities to get the best prices for their items. Equally, with an estimated 10 thousand adverts being created via the Trinity Mirror sites every month. Buyers on Preloved members will see a significantly larger selection items for sale being advertised in their local community. With over 650K adverts avaliable on site from Trinity Mirror and Preloved combined.

This new partnership is not just about bringing more choice for buyers, and better sales for sellers, but also about building a stronger community with trust at its core.


For further information, please contact us via email

Notes to Editors

Preloved is the UK's most passionate buying and selling site. Started in 1998, Preloved has grown to become the UK's leading second hand website with hundreds of thousands of adverts in over 500 categories. Each month the site attracts over 5 million unique visitors. As a community-based advertising site it has over 2 million active members. Preloved is ranked amongst the top 500 most visited sites in the UK. 

For buying or selling second hand, Preloved is the UK's destination website. Preloved also has the largest amount of pets, horses and livestock advert listings in the UK. It also recently launched a fee-free property service to disrupt the property market to deliver value for users.

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