Press Release

Date: 2 April 2013


Time Travel to Bag Best Bargains on Preloved

Millions of people across the UK can now travel back through history and bag the best secondhand bargains, thanks to a brand new search facility that has been launched by the country's largest independent classified advertising site,

Preloved's unique Time Machine search engine features a horizontal timeline marked with different decades and eras, ranging from the 2000s back to the 1600s. Users scroll across the timeline by dragging a cartoon graphic of a time machine to the period they want to visit. They are then transported back to their chosen era to discover a Pinterest-style gallery of images drawn from items of the era posted for sale on Preloved.

Ian Buzer, Managing Director of Preloved, explains, "Preloved is all about celebrating the older things in life, so we wanted to give visitors an entertaining way of finding secondhand things for sale that are grouped together in their original era."

He continues, "For example, if you drag the Time Machine back to the 1970s you will find everything from vintage Chopper bikes to Top Trumps cards. Head to the 1940s and there are items from World War II, football programmes and Bakelite radios. In the 1980s, you can find Duran Duran LPs, Austin Metros and Trolls dolls. It's amazing how seeing these items and cultural artefacts brings memories of a particular decade flooding back."

The Time Machine also has a growing mix of information boxes that include quirky cultural references and interesting historical information about the different decades.


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Notes to Editors

Preloved is the web site for people that love some of the older things in life. Started in 1998, Preloved has grown to become the UK's leading second hand website with hundreds of thousands of adverts in over 500 categories. Each month the site attracts over 5 million unique visitors. As a community-based advertising site it has over 1.5 million active members. Preloved is ranked amongst the top 500 most visited sites in the UK. 

For buying or selling second hand, Preloved is a great alternative to the hassle and expense of auction sites, and a friendly change to the other more anonymous classifieds sites

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