Preloved Listing Guidelines

Advertisers are ultimately responsible for ensuring that the adverts they place are suitable for listing on Preloved, ie. that they are legal and decent.

These pages give you some guidelines as to which adverts may not be placed on Preloved, but does not represent a complete list. If you are unsure of whether your product can be listed, please Contact Us.

We reserve the right to edit, remove or reclassify any advert at our discretion.

Business Advertising

  • If you are advertising in the course of business, you must upgrade to Preloved Business Membership.

For more information see:


  • Adverts using graphic or obscene or racist language are not allowed.

Copyright Infringement

  • Copies or backups of software and games may not be advertised. Games machines that have been chipped or otherwise modified to allow copied games to be played may not be advertised.
  • Items that exist only in electronic format (software without original media, eBooks etc.) may not be sold without written permission from the copyright holder.

Tobacco Products and Alcohol

  • We do not accept adverts for cigarettes, tobacco related products or alcohol.


  • All adverts for animals must be accompanied by a recent photo of the animal offered.
  • We do not allow cats to be sold within 9 weeks of being born. We do not allow dogs or any other mammals to be sold within 8 weeks of being born. Other animals (non mammals) may only be sold once they are capable of feeding themselves. We do not accept adverts for animals that are yet to be born. We do not accept adverts for animals which are pregnant.
  • Advertisers classed as carrying on a business of breeding dogs for sale within the terms of the Breeding and Sale of Dogs (Welfare) Act must be appropriately licenced and require Preloved Business membership.
  • Members advertising 3 or more litters of kittens or puppies will be considered a commercial breeder, and therefore require Preloved Business membership in order to advertise kittens or puppies.
  • We have the right to ask members to upgrade to Preloved Business membership if we believe they are selling pets in the course of business.
  • We do not allow animals to be bought with the intention of then being resold.
  • We do not allow animals less than 12 months old to be advertised for stud.
  • Advertisers offering to rescue animals should state clearly whether they are offering the animal a permanent home, or whether it will eventually be rehomed to a new owner. If the animal is to be rehomed, the advert should also clearly state an indication of the donation amount that will be required by the new owner and a brief description of the process undertaken in selecting a new owner for the animal (eg. home visits required, references required etc.).
  • We do not accept advertisements for Pit Bull Terriers, Japanese Tosas, Dogo Argentino, Fila Braziliero, crosses of these breeds, or other dogs of the type controlled under current UK Dangerous Dogs legislation. We also reserve the right to decline advertisements where we have reason to suspect that a dog is a prohibited type or has the potential to be dangerous, either based on the appearance of the animal or wording of the advert.
  • We do not accept adverts for dogs trained as guard dogs or trained to be aggressive, or dogs listed for working or hunting purposes alone. Please view our Working Dog definition for more guidance.
  • Animals listed within Annex A of the CITES endangered species list must be sold with a valid Article 10 certificate. This includes certain species of parrot, parakeet, cockatoo and tortoise. Its presence, along with a valid Article 10 certificate number, must be stated in the advert.
  • We do not accept advertisements for birds of prey that have not been appropriately registered or licensed. Please contact us to provide appropriate proof.
  • We do not accept advertisements for any breed of meerkats, genets or monkeys.
  • We do not accept any adverts for seahorses (either live or curios).
  • We do not accept advertisements for animals controlled under the Dangerous Wild Animals Act.
  • We do not accept advertisements of wild caught animals.
  • We do not accept advertisements for dogs with docked tails born after April 2007, with the exception of working breeds as defined in the Animal Welfare Act 2006. Any docked working breeds must state that a vet's certificate is available to verify the docking was done legally. This restriction includes animals born outside England and Wales.
  • We do not allow the advertisement of dogs that have clipped or cropped ears.
  • We do not accept adverts for dogs advertised as suitable for illegal activities such as dog fighting and hare coursing.
  • Live vertebrates are not to be delivered through the postal system or by courier service, national or international.
  • We do not allow animals to be advertised as "gifts", especially in reference to special occasions such as Christmas and Easter.
  • We do not allow animals to be advertised as "urgent" or "must-go" as this creates urgency that may result in an animal going to an unsuitable home.
  • We do not allow live animals to be advertised as pet food.
  • We do not allow the buying or selling of any animals located outside the UK, or the selling of animals overseas.
  • We do not allow the sale of horses, ponies or donkeys without a passport.
  • We do not accept advertisements for animals to be swapped.
  • It is illegal for an animal to be purchased by someone under 16 years of age. However, we do not allow children under the age of 18 to advertise in our pets or livestock categories as we feel this is more responsible. Sellers should make all practical enquiries to ensure that purchasers on Preloved are over the age of 18.
  • Every purchaser must comply with the duty of care obligations to an animal as specified under the Animal Welfare Act 2006.
  • In order to meet PAAG minimum standards, we reserve the right to prevent advertisers placing animal adverts based on their account activity
  • Advertisers classed as carrying on a business of running a pet shop within the terms set out by the government must be appropriately licenced and require Preloved Business membership
  • We do not accept advertisements for puppies for sale under a pet shop licence alone. Only those with a valid dog breeding licence can advertise multiple litters of puppies on Preloved.
  • As of April 6th 2016, all dogs must be microchipped in order to be advertised on Preloved as defined by The Microchipping of Dogs Regulations across England, Wales, Scotland and Ireland.
  • Preloved reserves the right to refuse, suspend or ban any member who they believe is acting in an irresponsible way.
  • As of October 1st 2020, all horses, ponies, and donkeys in England must, by law, be microchipped.
  • As of October 2020, all cats aged 4 months and over must be microchipped in order to be advertised on Preloved.
  • As of October 2020, Preloved reserves the right to refuse listings of Rabbit hutches and / or cages that do not meet the size guidelines as recommended by RWAF (Rabbit Welfare Association & Fund).

For more information see:

Animal and Wildlife Products

These guidelines do not apply to living animals. For more information on live animals, please read our Animal guidelines.

Some animal and wildlife products (including taxidermy) are permitted for trade on Preloved, but there are others which are not based on their animal origin.

Preloved allow adverts for the following:

  • Animal parts, pelts or skin from non-endangered species may be listed on Preloved (apart from cats and dogs), if not in breach of local laws.
  • Trade in CITES Annex B species is legal provided the formalities of the law are complied with including obtaining important and export permits. Please review CITES guidance on imports and exports for further information.
  • Faux productions of animal products can be sold. Items must be clearly listed as faux in the title and description.

Preloved do not allow adverts for the following:

  • Animal parts from animal species listed in Schedule 5 of the Wildlife and Countryside Act 1981 (for UK) or Schedules to the Wildlife Act 1976 and Wildlife (Amendment) Act 2000 (for Ireland) unless the seller has documentation proving the animal was not taken from the wild.
  • Any animal part from an endangered species which is listed in Annex A of the European Wildlife Regulations which implements CITES within the EU. Please see here for further information.
  • Eggs from wild birds regardless of age and condition.

Ivory and Bone Products

Due to depletions in global populations of vulnerable ivory producing species, Preloved does not allow adverts for any products made from ivory and bone.

Although there are exceptions, most ivory and bone products have various international trade restrictions. Due to demands of the ivory market, many species from which the ivory is harvested are endangered or protected. Visit IFAW or WWF for more information about global ivory trade.

Preloved allow adverts for the following:

  • Pre-1947 pianos and furniture with ivory elements. Must be advertised with proof of age from an antiques expert
  • Man-made ivory including vegetable ivory and French ivory. The material of the item must be clearly stated in the advert
  • Bone from non-ivory producing animals (e.g. bison, buffalo, and oxen). The animal origin must be stated clearly on the advert
  • Fossilised bone. The species and origin must be listed clearly on the advert

Preloved does not allow adverts for the following:

  • Any items made from real ivory and bones from ivory producing species. This includes:
    • Elephants
    • Walruses
    • Sperm and Killer whales
    • Narwhals
    • Hippopotamus
    • Wart hog


  • We do not accept adverts for any guns or other firearms.
  • We also do not accept adverts for deactivated firearms, replica firearms, or any firearm accessories.
  • Advertisements for crossbows are not accepted.
  • Adverts for any kind of knives are not accepted.

For more information see:

Adult Videos and DVDs

  • R18 classified videos or DVDs may not be advertised.
  • Non BBFC classified videos or DVDs may not be advertised.
  • If your feel your advertisement has been declined by us incorrectly, please provide us with the film's BBFC classification reference.

For more information see:


  • We only accept advertisements for lingerie and underwear that is new and unworn.

Business Opportunities

  • MLM schemes that generate income solely through recruiting new members may not be advertised.
  • Adverts for business opportunities must state clearly the product or service to be sold, whether any up front payment is required and whether the work involves the recruitment of further people to the opportunity.

Requests for Money

  • We can not accept adverts requesting money unless placed by a registered charity. If you are a registered charity, please contact us, quoting your registration number.

Vehicle Accessories

  • Devices designed to detect radar may not be advertised.
  • Devices or software designed to decode radio security devices may not be advertised.

Massage & Therapy

  • Those people offering massage, therapy or counselling services must have a valid insurance policy covering public liability and professional indemnity.

Adult Services

  • Adverts for sexual services are not accepted.
  • Adverts for escort services are not accepted.

Premium Rate Telephone Services

  • Adverts for telephone chat lines and other premium rate services should comply to guidelines set out by the ICSTIS. In particular, they must make clear how much will be charged for the call.
  • Advertisers using personal numbers beginning 070 should make clear how much will be charged for the call.

For more information see:


  • You should personally own the item or provide the service you are selling (except agents selling or renting property or brokers selling vehicles).
  • If the item is new, you should have it in stock. We do not accept adverts for items that are to be 'drop shipped'.
  • We do not accept adverts for items or services where the advertiser earns a commission through a third party affiliate program.

Financial Services

  • Businesses advertising consumer loans, credit cards or other services covered under the Consumer Credit Act should be licensed with the Office of Fair Trading and comply with the regulations laid down in the act.

For more information see:

Gaming Machines

  • Gaming machines (fruit and slot machines) may not be sold without a licence or permit from the Gambling Commission

For more information see:

These guidelines were last revised 7th September 2015