Press Release
Date: 8 January 2016
FOR IMMEDIATE RELEASE
Preloved Launches UK's Biggest Unwanted Gift swap
The UK’s biggest unwanted gift swap will be launched by Preloved on Monday 11th January, and will run until Sunday 17th January. On each day during this week, Preloved members will be able to list their unwanted gifts in selected categories free of charge. They'll also be able to respond to adverts in these categories immediately. These categories will change daily, and a full list can be found on the Preloved Blog as well as daily reminders accross Preloved's social media channels.
The UK’s largest online marketplace believes that too many unwanted gifts are left unused or simply thrown away after Christmas each year, and have launched the campaign in a bid to make it as easy as possible for users up and down the country to swap their unwanted gifts.
“There is quick cash to be made and Preloved treasures to be found” says Wing Chan, the Managing Director of the site. “There are so many of our members that can benefit from selling or swapping their gifts, and those who didn’t get the presents they wanted can hunt them down and find them at reduced prices.”
Around £1.2bn is spent each year in the UK on unwanted Christmas gifts; a significant portion of which are simply thrown away. The online marketplace aim to provide their members with a platform that allows them to find people in their local area to trade their unwanted Christmas presents with, whilst simultaneously helping to reduce the amount of perfectly good presents that go to landfill.
To take part in the campaign, sellers are encouraged to include ‘new unwanted gift’ in their advert title or description. Buyers, and those looking to swap their items, can browse the adverts created in the category which is selected for the corresponding day. Members will be encouraged to use the Member Messaging Service to contact members whose items they’re interested in but are reminded to be quick before the gift they have their eye on is snapped up!
ENDS
For further information, please contact us via email
Notes to Editors
Preloved is the web site for people that love some of the older things in life. Started in 1998, Preloved has grown to become the UK's leading second hand website with hundreds of thousands of adverts in over 500 categories. Each month the site attracts over 5 million unique visitors. As a community-based advertising site it has over 1.5 million active members. Preloved is ranked amongst the top 500 most visited sites in the UK.
For buying or selling second hand, Preloved is a great alternative to the hassle and expense of auction sites, and a friendly change to the other more anonymous classifieds sites
Follow us on twitter @preloved
Find us on Facebook at www.facebook.com/preloved
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