Preloved Listing Guidelines

Advertisers are ultimately responsible for ensuring that the adverts they place are suitable for listing on Preloved, ie. that they are legal and decent.

These pages give you some guidelines as to which adverts may not be placed on Preloved, but does not represent a complete list. If you are unsure of whether your product can be listed, please Contact Us.

We reserve the right to edit, remove or reclassify any advert at our discretion.

Business Advertising

  • If you are advertising in the course of business, you must upgrade to Preloved Business Membership.

For more information see:


  • Adverts using graphic or obscene or racist language are not allowed.

Copyright Infringement

  • Copies or backups of software and games may not be advertised. Games machines that have been chipped or otherwise modified to allow copied games to be played may not be advertised.
  • Items that exist only in electronic format (software without original media, eBooks etc.) may not be sold without written permission from the copyright holder.

Tobacco Products and alchohol

  • We do not accept adverts for cigarettes, tobacco related products or alcohol.


  • All adverts for animals must be accompanied by a recent photo of the animal offered.
  • We do not allow cats to be sold within 9 weeks of being born. We do not allow dogs or any other mammals to be sold within 8 weeks of being born. Other animals (non mammals) may only be sold once they are capable of feeding themselves. We do not accept adverts for animals that are yet to be born. We do not accept adverts for animals which are pregnant.
  • Advertisers classed as carrying on a business of breeding dogs for sale within the terms of the Breeding and Sale of Dogs (Welfare) Act must be appropriately licenced and require business membership of Preloved.
  • We do not allow animals to be bought with the intention of then being resold.
  • We do not allow animals less than 12 months old to be advertised for stud.
  • Advertisers offering to rescue animals should state clearly whether they are offering the animal a permanent home, or whether it will eventually be rehomed to a new owner. If the animal is to be rehomed, the advert should also clearly state an indication of the donation amount that will be required by the new owner and a brief description of the process undertaken in selecting a new owner for the animal (eg. home visits required, references required etc.).
  • We do not accept advertisements for Pit Bull Terriers, Japanese Tosas, Dogo Argentino, Fila Braziliero, crosses of these breeds, or other dogs of the type controlled under current UK Dangerous Dogs legislation. We also reserve the right to decline advertisements where we have reason to suspect that a dog is a prohibited type or has the potential to be dangerous, either based on the appearance of the animal or wording of the advert.
  • We do not accept adverts for dogs trained as guard dogs or trained to be aggressive.
  • Animals listed within Annex A of the CITES endangered species list must be sold with an valid Article 10 certificate. This includes certain breeds of parrot, parakeet, cockatoo and tortoise. Its presence should be stated in the advert.
  • We do not accept advertisements for any wild birds or birds of prey that have not been appropriately registered or licensed. Please contact us to provide appropriate proof.
  • We do not accept advertisements for meerkats or monkeys of any breed.
  • We do not accept advertisements for animals controlled under the Dangerous Wild Animals Act.
  • We do not accept advertisements for dogs with docked tails born after April 2007, with the exception of working breeds as defined in the Animal Welfare Act 2006. Any docked working breeds must state that a vets certificate is available to verify the docking was done legally. This restriction includes animals born outside England and Wales.
  • Live vertebrates are not to delivered through the postal system, national or international.
  • We do not allow the buying or selling of any animals located outside the UK.
  • We do not allow the sale of horses, ponies or donkeys without a passport.
  • We do not accept advertisements for animals to be swapped.
  • We do not allow children under the age of 16 to advertise in our pets or livestock categories. It is illegal for an animal to be purchased by someone under 16 years of age and sellers should make all practical enquiries to ensure that purchasers are over the age of 16.
  • Every purchaser must comply with the duty of care obligations to an animal as specified under the Animal Welfare Act 2006.

For more information see:


  • We do not accept adverts for any guns or other firearms.
  • We also do not accept adverts for deactivated firearms, replica firearms, or any firearm accessories.
  • Advertisements for crossbows are not accepted.
  • Adverts for any kind of knives are not accepted.

For more information see:

Adult Videos and DVDs

  • R18 classified videos or DVDs may not be advertised.
  • Non BBFC classified videos or DVDs may not be advertised.
  • If your feel your advertisement has been declined by us incorrectly, please provide us with the film's BBFC classification reference.

For more information see:


  • We only accept advertisements for lingerie and underwear that is new and unworn.

Business Opportunities

  • MLM schemes that generate income solely through recruiting new members may not be advertised.
  • Adverts for business opportunities must state clearly the product or service to be sold, whether any up front payment is required and whether the work involves the recruitment of further people to the opportunity.

Requests for Money

  • We can not accept adverts requesting money unless placed by a registered charity. If you are a registered charity, please contact us, quoting your registration number.

Vehicle Accessories

  • Devices designed to detect radar may not be advertised.
  • Devices or software designed to decode radio security devices may not be advertised.

Massage & Therapy

  • Those people offering massage, therapy or counselling services must have a valid insurance policy covering public liability and professional indemnity.

Adult Services

  • Adverts for sexual services are not accepted.
  • Adverts for escort services are not accepted.

Premium Rate Telephone Services

  • Adverts for telephone chat lines and other premium rate services should comply to guidelines set out by the ICSTIS. In particular, they must make clear how much will be charged for the call.
  • Advertisers using personal numbers beginning 070 should make clear how much will be charged for the call.

For more information see:


  • You should personally own the item or provide the service you are selling (except agents selling or renting property or brokers selling vehicles).
  • If the item is new, you should have it in stock. We do not accept adverts for items that are to be 'drop shipped'.
  • We do not accept adverts for items or services where the advertiser earns a commission through a third party affiliate program.

Financial Services

  • Businesses advertising consumer loans, credit cards or other services covered under the Consumer Credit Act should be licensed with the Office of Fair Trading and comply with the regulations laid down in the act.

For more information see:

Gaming Machines

  • Gaming machines (fruit and slot machines) may not be sold without a licence or permit from the Gambling Commission

For more information see:

These guidelines were last revised 18 Jun 2012