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Your Favourite Beauty Brands That Are Eco Friendly & Cruelty Free

Here at Preloved we are all about being eco- friendly and thinking about the environment, not only being sustainable by using second hand items but making sure our make up is kind to animals and the environment!


Here is a list of beauty brands available in the UK that are both eco-friendly and cruelty free:

B. Beauty

  • Exclusive to Superdrug, B. Beauty is not only environmentally friendly but purse friendly too!




ELF Cosmetics

  • Look good and feel good—all ELF’s formulas are 100% vegan with no animal testing.


  • EcoTools’ products are made from recycled aluminium and plastic, as well as their packaging being made from 100% Tree-Free paper (20% cotton and 80% bamboo fibers).
  • Most famously, EcoTools’ handles are made from renewable bamboo.

Barry M

  • Since their start in 1982, Barry M has never tested their finished products or ingredients on animals.
  • They also support Humane Society International’s global Be Cruelty-Free campaign, the largest campaign in history to achieve a worldwide end to animal testing for cosmetics.


  • Lush are probably the most prominent eco and animal friendly brand out of this list. They are avidly fighting animal testing and it is a core value of the company. Alongside this, Lush are committed to sustainable practices and being responsible for their impact on the environment.


Cover FX

  • A less well known brand in the UK , however Cover FX produce high performing make up that is cruelty-free and free of mineral oil and other nasties such as Parabens and Sulfates.


Buy easier and sell faster and upgrade your Preloved membership for as little as £5 – what Preloved gems could you find?





Writer and expert